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Over time, humans have developed various methods of communication, be it yelling and flailing sticks manically on the African prairies, scribbling paintings, scripts, and alphabets on the wall, inventing the printing press in the mid-15th century, or designing technologies to usher us into the 21st century Internet age. All of this indicates one thing only: access to more information and democratizing human expression always aids the democratization of power, aids community building, civil rights, justice, human dignity, and flourishing.

The internet has come a long way since its inception. From the static web of the '90s to the dynamic Web 2.0 of social media and user-generated content, we are now entering a new era - the Web3. At the forefront of this evolution stands Ruby Protocol, with its novel approach - intent-centricity.

Why is it important? Simply because It gives you more information, more data, more ideas, and more power. All at your fingertips and Intent.

At its core, intent-centricity is a philosophy that centers our digital experiences around our intentions, goals, and desires. Instead of being bound by technology limitations or confined within pre-defined digital structures, intent-centricity places you at the center of your digital journey.

While people often hail blockchain, crypto, and web3 as the next building block of our future technology and the savior of individualism in the coming age of AI and massive automation, we must not forget that the current infrastructure is lopsided toward trading and speculation, and the user experience is suboptimal.


The promises we made with the concept of Web3 are far beyond trading. If we want to move above the current state and transform many incumbent industries, blockchain evolution cannot stop. And the move to intent-centric design is the right move.